Marketing Services | Pierpont C&TC

Marketing Services

We manage Pierpont’s brand, including the College’s graphic identity, social media, online presence, and advertising. We create and implement reputation building strategies to inspire the community to attend, invest in, or recommend Pierpont as the first choice for post-secondary education and/or workforce training and development. 
 
We have provided you with branding standards, brand guidelines, and down loadable logos, fonts and colors. This will assist you in familiarizing yourself with Pierpont’s official, Board of Governor’s approved identity marks, colors, etc. 
 
Color is the most recognizable element of identity and should evoke immediate recognition of a brand or College. Market segments can react to a color even faster than a logo. Color provides a strong visual link to the Pierpont Community & Technical College brand identity across a variety of applications. Our primary color palette contains two primary colors that will reinforce the image of our college each time the colors are seen.
 
When done thoughtfully and strategically, an entity’s brand is carefully designed to promote its unique features from the collective perspective of its stakeholders. Unified branding enhances the coordination of Pierpont’s marketing and communications efforts, helping it convey a professional and positive image to our valued constituencies. Consistent use of Pierpont’s branding promotes reliable identity recognition in a crowded higher education marketplace where the college must compete for students, faculty and funding resources.
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