Social Media (As adapted from Edmunds Community College, Purdue University with input from Clarus Corporation and original content)
Guide to Social Media
Overview: This Guide to Social Media has been created to help develop strategies for College-sponsored social media, as well as to create campus-wide partnerships among those who oversee each social media presence. Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging College-sponsored social media. The Guide to Social Media will be a dynamic document. As social media evolves, and new social media networks are utilized at the College, it will be updated as necessary, though the core tenants of strategy and best practices will remain and should be observed when creating College-sponsored social media.
Participate in Social Media
To get started, connect with the college’s existing social media efforts and contribute your content.
Connect with the college online:
Facebook – like our page and share
Twitter – get the news in 140 characters or less
Pinterest – see our photos
YouTube – watch our videos
Instagram – follow us and see our photos and memes
Best Practices for Effective Online Communication on Social Media
Social Media is a dynamic environment, therefore it is essential that College-sponsored social media is consistently maintained, properly branded, and have responsible, respectful administrators to monitor posts and comments. This helps to create a positive public perception of both the social identity and the College. To be successful on social media, employees and students posting on behalf of Pierpont Community & Technical College should:
- Be respectful of others. Whether you are an administrator or a fan/follower, always treat others fairly. Be sensitive to different perspectives and viewpoints and never react in a defensive or hostile manner.
- Be accurate, honest, and transparent. Make sure you are providing accurate information. Take the time to verify information before it’s posted. If you make an error or need to post a correction or retraction, do so publicly so that others are aware of it. Do not say anything that is dishonest, untrue, or misleading.
- Be timely and responsive. Content needs to be current and posted in a timely manner; this includes monitoring and updating. Response to feedback in a timely manner will help build a positive relationship between our site and our audience. Interaction Is also key. Be sure to like, share and retweet posts.
- Respect confidentiality and privacy laws. Use good judgment about content and respect privacy laws. Do not post confidential or proprietary information about the college, its students, its alumni, or staff and faculty. Follow college policies and federal requirements such as FERPA. If in doubt, contact the Marketing and Public Information Office for guidance.
- Don’t violate copyright laws. Follow the laws governing copyright and fair use dealing with copyrighted materials owned by others. It is good practice to give credit to the owner/author/creator for content that is not your own and provide a direct link or URL to that content if possible.
- Be professional. As an employee, remember that you represent Pierpont. You are the public face of the college and should always consider the intended audience when posting or commenting. Proofread your content prior to posting and try to avoid spelling and grammatical errors.
- Don’t be afraid to ask questions. If you need help, are uncertain of how to respond to a question or complaint, or need advice on how to handle a difficult situation, contact the Director of Marketing and Public Relations at (304) 367-4913 or firstname.lastname@example.org
- Think before you post. Once something is posted online, it lives forever. Search engines frequently catalog posts and archive social media content. Don’t make the mistake of posting something that you will regret later or that could negatively impact the college, your current or future career, or your personal reputation.
- Branding. Follow the branding guidelines established by Marketing. The guidelines not only apply to Pierpont’s identity mark, but also to Pierpont branded visuals and voice. Our identity mark is the most recognizable part of the Pierpont academic brand. Therefore, consistency is important. The logo should be displayed properly when used on College-sponsored social media presence. Departments and other sub-units should identify their college, school or department in the name (their social identity), or in the description section of each account.
- Disclaimer. In addition to monitoring posts and comments, utilizing a disclaimer within each University-sponsored social media identity’s description conveys that posts and comments from outside individuals do not reflect the official views of the College. All College-sponsored social media sites should contain either the short version, when necessary, or the full version of the following disclaimer.
Opinions expressed on this site may not represent the official views of Pierpont Community & Technical College
Opinions expressed on this site do not necessarily represent the official views of Pierpont Community & Technical College. This site may contain links to websites and services outside the Pierpont domain. Pierpont does not endorse, takes no responsibility for and exercises no control over the views or content contained on these independent sites, nor does it vouch for the accuracy or accessibility of the information contained on them. Pierpont Community & Technical College cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the independent site.
- Knowledge of whom at the College to contact when issues or crises arise is equally important to maintaining a social media presence. Offensive or threatening posts should be noted, before deleting, by copying in email or screen capture, and then shared with the campus authority as well as members of your crisis communications team to determine the actions necessary for the College. Do not engage in arguments, but reaffirm that social media is a place for each user’s views to be recognized. Comments or posts that utilize copyrighted material, such as videos or music should be removed and noted. Comments or posts directly threatening others, or actions against the College, should be reported to the appropriate staff as well as to local police.
Over time, the wide range of programs, centers, and groups at Pierpont Community & Technical College has led to significant differences in the ways in which people associate themselves with the College and/or specific School. This is most evident in email signatures. Students, faculty, and staff should follow the guidelines and examples on these pages when creating their email signatures. Important things to keep in mind when creating your signature: The new and proper name for the school, Pierpont School of Human Services, should appear in the signature. Other variations should not be used. The only art that may be used to represent a program or group in a Pierpont Community & Technical College and/or School email signature is the school or program (or group) logo. Note that any art used in email often does not appear or may appear as empty image icons, depending on the recipient’s email browser settings. Signatures should contain consistent 10-12 point font, all black, dark grey, or gold, and no bold or italic text (exception: the School tagline should be italicized).
Dark Gray: 433
Professor, Pierpont Community & Technical College or Pierpont School of Human Services
- What You Should Always Leave Out: While some information may be omitted, adding additional information should be avoided. For example, listing multiple web addresses, including multiple word marks, or adding other unnecessary information should be avoided.
- What You May Leave Out While formatting should be consistent with this guide, email signature information may vary. Physical addresses, telephone numbers (cell and LAN lines), and web addresses are optional.
- All signatures should at minimum contain a name, job title, School and College names, and a phone number (automated email accounts excluded).