Marketing and advertising at Pierpont go beyond promotion—they’re about connection. The Office of Marketing and Communications develops and executes strategic campaigns that elevate the College’s visibility, support enrollment and retention, and share the impact of Pierpont’s programs and people.
We work collaboratively with departments, programs, and leadership to ensure every campaign reflects Pierpont’s brand personality: passionate, authentic, collaborative, optimistic, caring, and curious.
What We Do
We provide:
- Strategic campaign planning for recruitment, retention, and engagement
- Digital advertising (Google, Facebook, Instagram, LinkedIn)
- Print advertising (magazines, newspapers, billboards)
- Radio and streaming audio ads
- Messaging development and audience targeting
- Landing page creation and performance tracking
- Media buying and budget consultation
Getting Started
To launch a marketing or advertising campaign:
Submit a Marketing Request to share your goals, audience, timeline, and budget (if applicable).
Collaborate with our team to define strategy, messaging, and channels.
We’ll create branded assets, coordinate placements, and monitor performance.
Best Practices
- Start early! 6–8 weeks before your desired launch date
- Define clear goals (e.g., increase applications, promote an event, raise awareness)
- Use approved branding and messaging
- Target audiences based on program relevance and geographic reach
- Track results and adjust strategy as needed
Frequently Asked Questions
Can I request advertising for my program or event?
Yes! We support advertising for academic programs, workforce training, events, and strategic initiatives. Submit a request and we’ll help determine the best channels.
Do I need a budget to run ads?
Some campaigns are funded centrally, while others may require departmental support. We’ll work with you to explore options and maximize impact.
Can I run my own ads?
No. All advertising representing Pierpont must be coordinated through the Office of Marketing and Communications to ensure brand consistency and compliance with platform policies.
Will I get to review the ads before they launch?
Yes. You’ll receive drafts for review and approval before anything goes live.
Can I track how my campaign is performing?
Absolutely. We provide performance reports and insights to help you understand reach, engagement, and conversion.
For Questions or Concerns, Contact:
Stefanie Moore
Director of Marketing and Communications
(304) 534-7102
srobbins@pierpont.edu