Surveys are a vital tool for gathering insights, measuring impact, and informing decisions across Pierpont’s campus. The Office of Marketing and Communications, in collaboration with the Director of Institutional Effectiveness, supports the creation, distribution, and analysis of surveys that align with the College’s strategic goals and brand standards.
What We Offer
We assist with:
- Survey design and question development
- Audience targeting and distribution strategy
- Branded survey templates
- Post-survey communications and follow-up messaging
- Coordination with Institutional Effectiveness for data integrity, analysis, and compliance
Types of Surveys We Support
- Student satisfaction and engagement
- Event feedback and planning
- Marketing campaign effectiveness
- Internal communications and departmental assessments
- Community and stakeholder outreach
Getting Started
To launch a survey:
Submit a Marketing Request to share your goals, audience, and timeline.
Collaborate with our team and the Office of Institutional Effectiveness to design a survey that’s clear, purposeful, and aligned with Pierpont’s tone and values.
Best Practices
- Keep surveys concise and focused
- Use inclusive, student-centered language
- Ensure anonymity and confidentiality when appropriate
- Coordinate with Institutional Effectiveness for proper data handling
- Share results and actions taken to build trust and transparency
Frequently Asked Questions
Do I need to work with my department before launching a survey?
Yes. All surveys must be developed in collaboration with your department to ensure alignment with program goals, audience needs, and strategic priorities. The Office of Marketing and Communications will assist with design and messaging, while the Director of Institutional Effectiveness ensures proper methodology and data integrity.
What role does the Office of Institutional Effectiveness play in surveys?
Institutional Effectiveness provides guidance on survey structure, data collection standards, and analysis. They ensure surveys meet ethical and compliance standards and support meaningful use of results in planning and reporting.
Can I create and distribute a survey on my own?
Surveys should not be distributed independently. All surveys representing Pierpont must be reviewed and approved by both the Marketing team and Institutional Effectiveness to ensure branding, clarity, and data quality.
What platforms are used for surveys?
We typically use Microsoft Forms for simple surveys and Survey Monkey for more advanced projects. The platform depends on your goals, audience, and data needs.
How long does it take to launch a survey?
Allow 1–2 weeks for planning, design, and testing. Complex surveys may require additional time, especially if Institutional Effectiveness is supporting analysis or reporting.
Can I use survey results in my department’s planning or reporting?
Yes! Surveys are a valuable tool for assessing performance, gathering feedback, and informing decisions. Institutional Effectiveness can assist with deeper analysis and help you interpret results for strategic use.
Will the Marketing team help promote my survey?
Yes. We can help you reach your intended audience through email, social media, or web placement. Be sure to include your outreach goals in your request.
Can I request a branded survey template?
Absolutely. We offer branded templates that reflect Pierpont’s identity and ensure consistency across all communications.
What happens if I distribute a survey without approval?
Unapproved surveys may be removed or invalidated. To protect data quality and the College’s reputation, all surveys must follow established guidelines and be coordinated through the appropriate offices.
For Questions or Concerns, Contact:
Stefanie Moore
Director of Marketing and Communications
(304) 534-7102
srobbins@pierpont.edu
Olivia Boltz
Office of Institutional Effectiveness
(304) 333-3634
oboltz@pierpont.edu