To ensure your project is completed on time and aligns with Pierpont’s strategic goals, please review the recommended timelines below before submitting a Marketing Request Form.
All requests are subject to team capacity and must support enrollment marketing or institutional priorities.
Recommended Lead Times by Asset Type
| Asset Type | Recommended Lead Time | Details |
|---|---|---|
| Event Promotion (Digital & Print) | 3–4 weeks before event | Submit earlier if printed materials are needed. |
| Printed Materials (brochures, flyers) | 2–4 weeks | Includes design, proofing, and production. |
| Branded Items (shirts, banners, etc.) | 3–4 weeks | Production timelines vary by vendor. |
| Social Media Graphics | 1–2 weeks | Include platform, audience, and messaging goals. |
| Website Updates | 3–5 business days | Minor updates may be faster; complex changes may take longer. |
| Press Releases / News Stories | Minimum 2 weeks | Provide full event details and contact information. |
| Photography Requests | 2–3 weeks | Subject to photographer availability. |
| Internal Communications / E-News | 1–2 weeks | Include audience, timing, and message. |
| Signage (wall clings, directional) | 3–4 weeks | Requires design, approval, and production. |
| Surveys / Feedback Tools | 1–2 weeks | Include purpose, audience, and desired format. |
Submission Guidelines
- Minimum Notice: Submit requests at least 72 business hours in advance.
- Strategic Priority: All projects must support enrollment, retention, or institutional goals.
- Discovery Meetings: Recommended for complex campaigns or multi-channel projects.
- Asset Uploads: Include logos, photos, or drafts to expedite production.
- Follow-Up: A member of the Marketing team will contact you to confirm details and timelines.
Departmental Design Access
Departments may use Pierpont’s shared Canva account to create materials that align with institutional branding. This is ideal for projects with shorter timelines or internal needs.
- Access will be provided through your Administrative Assistant.
- Templates include flyers, presentations, and social media graphics.
All designs must follow Pierpont’s brand guidelines. Do not modify logos, fonts, or colors without approval from the Office of Marketing and Communications.
For Questions or Concerns, Contact:
Stefanie Moore
Director of Marketing and Communications
(304) 534-7102
srobbins@pierpont.edu