This course covers the importance of planning the initial development and expansion of a start-up business. Topics will include the following: determining required information to include in the plan; drafting a business plan using business plan software; tailoring a business plan for a specific target audience; and “pitching” the plan to potential investors and other key contacts. Students will draft a business plan that could be used as a guide to start an actual business.
This course covers the necessity for business owners to develop quality business relationships and gain access to supportive business resources. Topics will include the following: establishing a mentor relationship with more experienced and successful business owners; accessing informational resources to stay abreast of changes that impact business performance and success; and securing business support resources that assist entrepreneurs to start, grow, and succeed in business.
This course will guide students through the process of determining funding needs and exploring funding opportunities. Topics will include capital and collateral, loans, grants and grant writing, micro-lending, equity financing, angel investors, and venture capital. Resources and financing tools will be discussed.
Critical Thinking and Analysis for Small Business Owners
This course covers the basic critical thinking and analysis skills and topics for small business owners. Students will evaluate common small business issues using critical analysis tools and methods with the goal of improving business operations and performance.
This course demonstrates the basic techniques and skills that entrepreneurs use to identify business ideas; conduct focused research to refine the concept; analyze core financial information and market factors that affect the chances for business success; and test concepts for viability in a specific market. Students will develop ideas for a potential start-up business, examine key market factors, and conduct basic market research to test viability of their concept.
This is an introductory course that explores the fundamental concepts of entrepreneurship and the initial considerations to start-up a new business venture. The course will demonstrate the basics of how to organize, manage, market, and finance a start-up venture. Students will craft a basic framework of a Business Plan that can be further developed independently or as a working project in other courses required in the Entrepreneurial Studies Certificate program.